# Sam Nouri

Sam Nouri is a London-based growth operator and the founder of ADSRUNNER
(https://adsrunner.com). He connects paid media to customer behavior, business
economics, and the full journey from attention to revenue. His approach treats
platform metrics as useful signals while keeping marketing accountable to
commercial outcomes.

Sam founded ADSRUNNER in 2021 to bring strategy and execution closer together.
ADSRUNNER is building proprietary technology that uses AI to support analysis
and repetitive work, informed by the team's experience and patterns seen
across millions of dollars in managed ad spend. Its aim is to combine human
judgment with visible reasoning, so clients can understand not only what
changed but why.

## Key facts
- 12 years in performance marketing and paid media
- Founded ADSRUNNER in 2021
- $200M+ in ad spend under management
- $60M+ managed personally, hands-on
- 50+ industries; hundreds of businesses (e-commerce, D2C, B2B, SaaS)
- Expertise: paid media at scale, audience and awareness strategy, budget
  allocation, customer acquisition economics, attribution and incrementality,
  conversion journeys, automation, and AI-assisted execution

## Links
- Site: https://samnouri.com
- Company: https://adsrunner.com
- Writing: https://samnouri.com/writing
- Contact: https://samnouri.com/#contact (form only)
- Privacy: https://samnouri.com/privacy
- Cookies: https://samnouri.com/cookies
- Terms: https://samnouri.com/terms
- LinkedIn: https://www.linkedin.com/in/sam-nouri
- X: https://x.com/mrsamnouri
- Instagram: https://www.instagram.com/mrsamnouri/